About the client
MUUNS Cakes is a Dubai bakery making custom cakes for birthdays, weddings, anniversaries and kids' parties, with delivery across Dubai, including same day.
The website
- Shopping by occasion: birthday, wedding, anniversary, photo, kids and designer cakes
- Custom cake ordering
- Same-day delivery across Dubai
- App-like browsing and ordering experience
- Meta Pixel and Google Tag Manager set up for ad tracking
Why it works
Cake orders are often last-minute and made on a phone. Occasion-based categories, same-day delivery front and centre, and conversion tracking for ads make the store built to sell.


