About the client
DRUM is a Malaysian streetwear brand selling oversized tees, shirts, hoodies, denim, jackets and accessories, with physical stores across Kuala Lumpur, Selangor, Melaka and Johor.
The website
The online store has to keep up with frequent drops, collaborations and seasonal sales while staying fast on mobile, where most fashion shoppers browse.
- Separate men's and women's navigation, plus themed collections and collaborations
- Product listings with sale prices, colour variants and stock levels
- Buy-now-pay-later instalments at checkout
- Free-shipping threshold, sale campaign pages and a first-order sign-up offer
- Customer accounts and a membership programme
- Store locator, blog, newsletter and customer service form
Why it works
Clear collection navigation and visible sale pricing get shoppers to products quickly, while membership, newsletter sign-up and store information connect online shoppers with the brand's retail stores.
