AI Search Optimisation: How to Get Your Business Mentioned by ChatGPT and Google AI
People now ask AI assistants for recommendations. How AI search works, and practical steps to help ChatGPT, Gemini and Google AI Overviews understand and cite your business.
More people now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews questions like "best web development company in Ludhiana" or "how much does SEO cost in India". These systems summarise information from across the web. AI search optimisation, sometimes called generative engine optimisation (GEO), is about making sure your business is understood and cited in those answers.
How AI search finds information
AI assistants that browse the web retrieve pages much like search engines do, then summarise them. They favour sources that are:
- Accessible: not blocked from crawling
- Clear: direct answers to specific questions
- Consistent: the same facts about your business across many sources
- Trustworthy: established, reviewed and mentioned by others
Practical steps
1. Don't block AI crawlers by accident
Check your robots.txt. If you want to appear in AI answers, allow crawlers such as OAI-SearchBot, ChatGPT-User, PerplexityBot and ClaudeBot. You can choose separately whether to allow crawling for model training.
2. Publish clear facts about your business
Your website should state plainly what you do, where you work, who you serve, your prices or starting prices, and how to contact you. Vague marketing language is hard for AI to quote.
3. Answer real questions
Create pages and FAQs that directly answer what customers ask: costs, timelines, comparisons, processes. Put the answer near the top, then explain.
4. Use structured data
Schema markup for your organisation, services, FAQs, articles and reviews helps machines understand your content.
5. Add an llms.txt file
llms.txt is a proposed standard: a plain-text summary at yoursite.com/llms.txt that lists your key pages and facts for AI systems. It is simple to add, and our websites generate it automatically.
6. Build consistent mentions
Keep your business details consistent on Google Business Profile, directories, social profiles and industry sites. Reviews and mentions on respected sites help.
7. Keep traditional SEO strong
AI Overviews and many assistants draw heavily on pages that already rank well. Good SEO remains the foundation.
How to measure
Ask assistants the questions your customers ask and note whether you appear. Watch referral traffic from chatgpt.com, perplexity.ai and similar sources in analytics.
Our SEO services include AI search optimisation as standard on Standard and Advanced plans.
Frequently asked questions
Does llms.txt guarantee AI assistants will mention my business?
No. It is a helpful summary that some tools read, but mentions depend on overall content quality, authority and consistency across the web.