Customer Overview
The customer is a leading South Korean multinational consumer electronics brand with a diverse product portfolio including televisions, home appliances and air solutions. While it operates across 140+ subsidiaries worldwide, it has a significant presence in India making it one of the most popular consumer appliance brands in the country.
Challenges: Gaps in Secondary Sales Visibility
The customer, despite its strong distribution network of 700+ distributors and 14,000+ sub-dealers, faced significant challenges in tracking secondary sales, affecting data accuracy, inventory optimization, and operational efficiency.
Key Issues:
- Delayed & Inaccurate Data: Manual stock and sales reporting led to delays and errors, affecting demand forecasting and strategic planning.
- Lack of Serial Number Tracking: No end-to-end product traceability resulted in inventory inefficiencies and finance scheme leakages.
- Low Distributor Management System (DMS) Adoption: Multi-brand distributors resisted traditional DMS platforms, leading to data inconsistencies and poor visibility
Solution
The company partnered with Garruda to implement its Sales & Stocks Visibility (SSV) application, a distributor-friendly software that automatically pulls 100% accurate sales and stock data from distributors’ accounting systems (Tally, Busy, etc.) and syncs it with principal company’s ERP, DMS, Power BI or Analytics platform.
Key Highlights:
- Seamless Multi-Brand Distributor Integration
Integrated directly with distributor accounting systems (e.g Tally, Busy), ensuring friction less adoption. Eliminated change management barriers, preserving existing workflows for multi-brand distributors. - Real-Time Automated Sales Tracking
Enabled near real-time data capture, eliminating manual reporting errors and delays. Provided centralized visibility across distributors and sub-dealers for faster, data-driven decision-making. - Serial Number Traceability for Finance Control
End-to-end tracking from distribution to retailer, ensuring accurate stock movement visibility. - Ease of Adoption
Regular distributor engagements by leadership reinforced solution adoption and strengthened partnerships across the supply chain.
Outcome
- Reduction in Stockouts: Enhanced demand forecasting and optimized stock allocation improved supply chain efficiency.
- Improved Promotional Scheme Management: Secondary sales based incentive ensured precise execution, compliance, and minimized discrepancies.
- Stronger Inventory & Compliance Controls: Serial number tracking enabled accurate stock reconciliation, prevented losses, and enhanced quality control.
- 100% Accurate Sales Data for Demand Forecasting: Provided real-time regional demand insights, allowing data-driven inventory planning and proactive stock replenishment.
Conclusion
By implementing Garruda SSV, the company eliminated secondary sales visibility gaps, strengthened distributor engagement, and enhanced operational efficiency. The automated, real-time tracking system enabled data-driven decision-making, improved forecasting accuracy, and optimized inventory management.
